We’repleasedtoannounceJeremyWelch,co-founderofthepopularCasawalletservice,isjoiningKrakenasournewestVPofProduct.
Inadditiontohisexpertiseasacryptocurrencyentrepreneur,JeremybringstoKrakenadecadeofexperienceleadingproductdevelopmentatbothstartupsandtechgiantslikeGoogle.Inhisnewrole,hewillbetaskedwithmakingiteasierthaneverforclientstobuyandsellcryptoassetswithKraken.?
ThiswillincludelaunchingstrategicimprovementsacrossKraken’sproductsuiteandleadingthechargeonnewfeaturestoimproveourexistinguserexperience.?
JeremywillalsocontinuetoserveasanadvisortoCasaasitseekstogrowitsnon-custodialwalletoffering,praisedbyusersforenablingthemtosafelyandsecurelystoreBitcoinwithouttheneedforacustodianorexchange.?
Tomarktheoccasion,wesatdownwithJeremytolearnabouthisnewpositionandtogethisperspectiveontheindustry’spast,presentandfuture.
Kraken:WelcometotheteamJeremy!WhatmakesyoumostexcitedaboutleadingtheproductexperiencehereatKraken??
Jeremy:I’mmostexcitedaboutbuildingabetterfuturewithsuchatalentedteam.It’sanincrediblehonortolearnfromandworkwithJesseandtheotherKrakenitesaroundtheglobe.?
Krakenisthequietjuggernautinthecryptocurrencyworld.Wehaveastrongsecuritystanceandaculturefocusedonsolvingrealproblemsforourlargeglobalcustomerbase(we’renotjustreinventingWallStreetontheblockchain).?
Despitealreadybeingacustomer,itwashonestlyasurprisetoseethebreadthofinitiativesKrakenisquietlybuildingglobally.??
ThereareveryfewteamsthatunderstandtherealimplicationsofBitcoinandothernewdecentralizedtechnologies.Thereareevenfewerteamsouttherethathaveboththeresourcesandthecouragetoinvestinthebigtechnologybreakthroughsthatarenowstartingtoemerge.?Ifeelveryluckytobeworkingwithateamthatisaggressivelypushingthisworldforward.
Yourpriorpositionwasasaco-founderatCasa,anon-custodialwalletservice.Whymakethejumptoaleadingglobalexchange?
IspentalmostfouryearsbuildingCasabeforesteppingawayinJanuarytofocusonafamilyhealthissue.Itwasanincrediblytoughdecisiontomake,butIknewthatmyfamilyneededmyfocusedattention,andthatIwouldn’tbeaneffectiveCEOwhilethatwasthecase.?
Afterseveralmonthsoff,Istartedthinkingaboutwhatwouldcomenext.Itwasn’tjustaquestionofthetypeofproductorindustry.?
Mysearchforanewrolewasguidedbythreepriorities:1)Workingwithgreatpeople2)Findingaculturefocusedonbuildingabetterfutureand3)Flexibilitytofocusonfamily.
Thoseseemlikestraightforwardrequirements–butmostcompaniesoutthereofferamixedbagwhenitcomestoworkimpact,culture,location,etc.Youmightgettoworkonsomethingimportantandnew,butlocationflexibilityorpaymightbelow.?
Krakenisararecompany–investingheavilyinitsteams,workingonsomeofthemostimpactfultechnologiesintheworldandalsoenablingteamstoworkanywhereandanytime.?
Workingatanexchangeisextremelyfast-paced,andwearestillintheearlystagesofthecryptocurrencyrevolution.There’ssomuchtobuild.ButwithinKraken’sgreatteamcultureandworkenvironment,I’vefoundthepaceofworktobestronglysustainable.?
TheKrakenteamhasmadeitveryeasyformetogetthingsdonewhilealsofindingtimeforfamily.ThiscompanyisjustphenomenalandIfeelveryfortunatetoworkhere.?
Tellusabitaboutyourexperiencesasacryptocurrencyuser.Whatchallengesdidyouencounterandhowwillthisinformyourstrategyforyournewrole??
Usingcryptocurrencies,andmorebroadlyanykindofencryptionordecentralizedcomputingtechnology,isstilltoocomplicated.?WhenwestartedCasa,itwasoutofapersonalneedandalsooutofconcernforfriendsandfamily.Iknewpeoplewhowereattacked,wholostfunds,andIsawcentralizedservicesfaildirectly.Wemadeiteasyforanyonetomanagetheirfundsdirectlywiththebestpossiblesecurityusingacarefullydesignedmulti-signaturepersonalkeysystem.Today,it’ssupereasy-to-setupandeasy-to-usewithsimpleappsand24/7clientservice.?
AtKraken,Iplantousethesameapproachtoimproveoveralluserexperience,butatanevenlargerscale.Exchangesaregettingmorecomplicated,notless.Increasedscale,newsecurityrisks,newfintechexperiences,newregulatoryframeworksandnewlayer1andlayer2technologyimprovementsareallconvergingatthesametime.?
Ifthatwasn’tenough,somethingtellsmethatwe’reabouttoseeawholenewwaveofcustomerscomingintothemarket.Forthisgroupespecially,Iwanttomaketheirfirstexperiencealastingone.??
Givenyourpastexperience,whatdoyouseeastheroleforcryptocurrencyexchangesinthecustomerjourney?Whattrendsdoyouthinkwillmostshapethesectorinthenextdecade??
Cryptocurrencyisnolongeranicheindustry.Morethanjustwiderawarenessbythefinancialindustryandbyconsumers,thebiggersignisthenewtechnologieslikeMicrosoft’sIONprojectandFacebook’sLibraproject.Thefutureoffintech,consumerapps,andmuchmuchmorewillallbebuiltonBitcoinandothercryptocurrencies.?
Andtimingisfitting.TheInternetneedsanewbusinessmodel.TheInternetalsoneedsanupdatedandmoreresilientarchitecture.IthinkBitcoincouldbefoundationalforbothofthose,andIthinktheexchangeplaysafundamentalroleinthatfoundation.??
Moneyisn’tjustabouttakingandpayingdebt.It’saninformationsystem.Withcryptocurrencieswewillseemanymoreunexpectedusecasesemerge.??
Foralltheseusecasestowork,exchangesmustworkflawlesslyandatmassivescale.It’sbothanexcitingandadauntingfutureweareheadingtowards.?
Whatdoyouhopetoachieveinyournewrole?
Rightnow,we’refocusedonmakingmanyimprovementstothecoreexchangeexperience,buttherearealsomanynewproductareasweareinvestinginthatIthinkwillcompletelytakepeoplebysurprise.I’mexcitedtobecontributingtoboth,andtocontinuetobuildagreatteam.??
Krakenstartedasoneofthefirstexchanges,anditsstrongsecuritystancehasnowenabledittoscaleintooneofthelargestglobally.Butwearestilljustgettingstarted.Weareworkingtobringbetterfinancialanddataaccesstobillionsglobally.??
Pleasereachoutifyouwanttohelpusbuildabetterfuture!Youcanreviewourjobspage.WearehiringacrossProductManagement,EngineeringDesign,ProductMarketing,Growth,supportandmuchmore.??
Can’twaittosharemoreofwhatwe’reworkingonsoon!
Onceagain,welcomeJeremy!?
–?TheKrakenTeam
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